Park County Stuff LLC Privacy Notice

Last updated: March 7, 2024

This Privacy Notice (the “Notice”) describes how Park County Stuff LLC, its brands, affiliates, and subsidiaries (collectively, “Park County Stuff,” “we,” “our,” or “us”) collects, uses, discloses, and otherwise processes the personal information described in this Notice, as well as the rights and choices individuals have regarding such personal information. For information about your privacy choices, please review Section 7. Your Privacy Choices.

Table of Contents:

1. Scope

Except as otherwise described below, this Notice applies to the personal information Park County Stuff collects and processes related to: visitors to our website, and, where this Privacy Notice is posted (the “Site”) and other websites that may display or include a link to this Notice; individuals who use, access, or otherwise interact or engage with the services, features, and/or products made available through our Site; individuals who register for or participate in our events, surveys, research, or promotions; individuals who subscribe to receive news, information, and other communications from us; current, former, and prospective business partners; and individuals who communicate or otherwise interact or engage with us (collectively referred to as the “Services”).

2. Categories of Personal Information Collected

As further described below, we collect personal information directly from individuals, from third parties, and automatically through your use of our Services.

Categories of Personal Information Collected Directly From You. The personal information we may collect from you depends on how you use our Services or otherwise interact or engage with us, but generally includes:

Categories of Personal Information from Third Parties. We may collect personal information about you from third-party sources, such as publicly accessible databases, joint marketing/promotional partners, social media platforms, or other third parties.

Categories of Personal Information Collected Automatically. We automatically collect and derive personal information related to your use of our Services and your interactions with us. Such information may include:

3. Purposes for Collecting and Processing Personal Information

Generally, we collect, use, and otherwise process the categories of personal information described above for the following purposes:

4. Disclosures and Sharing of Personal Information

Generally, we disclose the personal information that we collect to provide our Services, respond to and fulfil your transactions or requests, as otherwise directed or consented to by you, and for other purposes otherwise described in this Notice, such as those listed below. We have included the categories of recipients to which we may disclose such personal information for each stated purpose:

With Permission.We may also disclose personal information in ways not described above. If we do so, we will update this notice and/or notify you, and if necessary, obtain your consent.

5. Aggregate and De-identified Information

To the extent permitted by applicable law, we may receive, use, and disclose aggregate and other non-identifiable information related to our business, products, and Services for quality control, analytics, research, development, marketing, and other purposes. Some of this information may be considered “de-identified” under U.S. privacy laws (i.e., information that it is no longer linked or reasonably linkable to an identified or identifiable consumer). Where we rely on information that has been “de-identified,” as defined by U.S. privacy laws, we will: (i) take reasonable measures to ensure that the de-identified information cannot be associated with an individual, household, or device; (ii) commit to maintain and use the information in de-identified form and not attempt to re-identify the information; and (iii) contractually obligate any further recipient to comply with this Section 5.

6. Cookies and Tracking

We and our providers use cookies, pixel tags, and other similar tracking technologies to automatically collect information about browsing activity, device type, and similar information within our Site and Services. This information, which may be considered personal information in some jurisdictions, is used, for example, to analyze and understand how you access, use, and interact with our Site and Services; to identify and resolve bugs and errors in our Site and Services; to assess, secure, protect, optimize, and improve the performance of our Site and Services; for marketing, advertising, measurement and analytics purposes; and to personalize content on our Site. We may also de-identify and/or aggregate such information to analyze trends, administer our Site and Services, and gather broad demographic information for aggregate uses, and for any other lawful purposes.

Cookies. Cookies are alphanumeric identifiers used for tracking purposes. Some cookies allow us to make it easier for you to navigate our Site and Services, while others are used to enable a faster log-in process, to support the security and performance of the Site and Services, or to allow us to track activity and usage data within and across our Site and Services.

Pixel Tags and Similar Technologies. Pixel tags (sometime called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. We may use these tracking technologies to understand users’ activities, to help manage content and compile usage statistics, and in emails to let us know when they have been opened or forwarded so we can track response rates and gauge the effectiveness of our communications.

Local storage objects. Local storage is a web storage mechanism that allows us to store data on a browser that persists even after the browser window is closed. Local storage may be used by our web servers to cache certain information in order enable faster loading of pages and content when you return to our Site. You can clear data stored in local storage through your browser. Please consult your browser help menu for more information.

Analytics. We use analytics tools, such as Google Analytics, to evaluate usage and traffic on our Site and Services. These analytics providers use cookies, pixels, and other tracking technologies to collect usage data to provide us with reports and metrics that help us analyze, improve, and enhance performance and user experience. You can learn more about how Google uses your information at (“How Google uses information from sites or apps that use our services”). You can also download the Google Analytics Opt-out Browser Add-on to prevent your information from being used by Google Analytics at

Cross-Device Tracking. We and ad networks we work with may use the information we collect about you within our Site and Services, and on other third-party websites and services, to help us and these third parties identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.) to interact or engage with us or our Site and Services.

Advertising Networks. We work with ad networks, channel partners, mobile ad networks, analytics and measurement services, and others (“ad networks”) to personalize content and display advertising within our Services, as well as to manage our advertising on third-party websites, mobile apps, and online services. We may share certain information with ad networks, and we may each use cookies, pixels tags, and other tools to collect usage and browsing information within our Services, as well as on third-party websites, apps, and services. This information may include IP address, location information, cookie and advertising IDs, and other identifiers, as well as browsing information.

Custom Lists and Matching. We may share or make available certain customer list information (such as your name, email address and other contact information) with ad networks, social media platforms, and other providers (i) so that we can better target ads and content to you across third party sites, platforms and services, (ii) in some cases, these parties may help us to enhance our customer lists with additional demographic or other information, so we can better target our advertising and marketing campaigns, (iii) create lookalike audiences to help us identify potential new customers.

Do-Not-Track. Currently, our Services do not recognize web browser “Do-Not-Track” requests. You may, however, disable certain tracking as discussed below (e.g., by disabling cookies).

7. Your Privacy Choices

You have certain choices regarding our processing of your personal information. For example:

Marketing Communications. We may send periodic promotional and operational emails or other similar communications to you (with your prior consent, where required by law). You may change your preferences or unsubscribe by following the instructions provided to you in the communication. If you opt out of receiving promotional emails from us, we may still send you communications about your account or any Services you have requested or received from us. If you have consented to receiving text messages from us, you can opt out of receiving those text messages by replying “OPT OUT.”

Industry Ad Choice Programs. You can also control how participating ad networks use the information that they collect about your visits to our Site and Services and those of third parties, in order to display more relevant targeted advertising to you. You can obtain more information and opt out of receiving targeted ads from participating ad networks at (Digital Advertising Alliance). If you are in Europe, this information is available at (European Interactive Digital Advertising Alliance).

Cookie preferences. You can review or change your preferences for many cookies on our Site, other than those that are necessary, by adjusting your cookie settings through our Cookie Preference Manager here. You can also set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The “Help” portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to our Site who disable cookies will be able to browse the Sites, but some features may not function. If you visit our Site from a different device or from a different browser on the same device, you will need to apply your cookie settings for that browser and/or device as well.

Browser Signals. If our Site detects that your browser is transmitting an opt-out preference signal, such as a “global privacy control” (GPC) signal, we will apply that to opt that browser on your device out of targeting cookies on our Site. If you come to our Site from a different device or from a different browser on the same device, you will need to apply GPC for that browser and/or device as well.]

8. Sale of Personal Information

Park County Stuff does not sell personal information about users to any third party for monetary consideration; however, we may share identifiers, such as purchase history, browsing behavior, email address, locations, and Internet and electronic network activity information with third-party analytic, marketing, and advertising partners and networks, which may constitute a “sale” in certain jurisdictions. We do so in order to improve and evaluate our advertising campaigns and better reach customers and prospective customers with more relevant ads and content.

9. Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes for which it was collected or as otherwise necessary to comply with our legal obligations, resolve disputes, maintain appropriate business records, and enforce our agreements. This generally aligns with the relevant period during which legal claims may be raised (statute of limitations) or a mandatory retention period under law, such as with respect to certain financial information.

10. International Transfers of Personal Information

Park County Stuff is headquartered in the United States, and has operations, entities, and service providers in the United States and throughout the world. As such, when you interact with us, your personal information may be transferred and processed in the United States and other jurisdictions where we and our affiliates and service providers have operations. Some of these jurisdictions (including the United States) may not provide equivalent levels of data protection as compared to your home jurisdiction. Applicable laws in these jurisdictions might permit foreign governments, courts, law enforcement or regulatory agencies to access the information in these jurisdictions, regardless of the safeguards we have put in place to protect that information. In these cases, we will comply with applicable local law requirements relating to the conditions for disclosure or release of personal information.

11. Children’s Information

Our Services are not designed for children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information from our systems. If you are a parent or guardian and believe we have collected your child’s information in violation of applicable law, please contact us as set forth in Section 15 Contact Us.

12. Security

We have implemented safeguards that are intended to protect the personal information we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

14. Changes to this Privacy Notice

We may make changes to this Privacy Notice from time to time, so please be sure to check back periodically. We will post updates to the Privacy Notice on the Site. If we make any material changes to this Privacy Notice, we will endeavor to provide you prior notice, such as by emailing or posting prominent notice on our Site.

15. Contact Us

Park County Stuff welcomes your questions and comments about your privacy or this Privacy Notice. Please contact us by emailing for additional information.
You can contact our EEA representative.
You can contact our UK representative.
Our data protection officer for the EEA/UK can be contacted.

16. Additional Information for Residents of Certain Jurisdictions

A. Residents of Colorado

Residents of Colorado have additional rights under the Colorado Privacy Act, subject to certain limitations, which may include:

You may submit a request to exercise most of your privacy rights under the Colorado Privacy Act through our webform or by emailing us at>. When you submit a request, we will take steps to verify your identity and your request by matching the information provided by you with the information we have in our records. In some cases, we may request additional information in order to verify your identity, or where necessary to process your request. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for denial and how to remedy any deficiencies, where applicable.

If we deny your request, you may appeal our decision. We will respond to your appeal with an explanation about our decision to fulfill or refuse your appeal. If we deny your appeal, you may contact the Colorado Attorney General if you wish to file a complaint related to the denial.

Authorized agents may initiate an Opt-out request on behalf of another individual by contacting us at>; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.

To opt out of targeted advertising via the use of your online personal information, you can adjust your cookies settings through our cookie preference manager. See Section 7, Your Privacy Choices, for additional information about the privacy choices we provide and how to exercise them.

In addition, our Site responds to global privacy control—or “GPC”—signals, which means that if we detect that your browser is communicating a GPC signal, we will process that as a request to opt that particular browser and device out of sales and sharing (i.e., via cookies and tracking tools) on our Site. Note that if you come back to our Site from a different device or use a different browser on the same device, you will need to opt out (or set GPC for) that browser and device as well. More information about GPC is available at:

B. Residents of the European Economic Area (EEA) and United Kingdom (UK)

This section details the purposes for processing personal information and the legal bases for which we process personal information in accordance with the EEA and UK General Data Protection Regulation (the “GDPR”).

Lawful Basis for Collecting Personal Information. We collect and process personal information under the following legal bases:

Purposes and Legal Bases for Processing. We use personal information for the purposes set forth below, and for the legal bases described below:

Your Rights in Respect of Your Personal Information. The GDPR gives you certain rights regarding your personal information that we hold, with some exceptions:

You can exercise your rights using our webform [or by contacting using the information set forth in Section 15.

You have the right to submit a complaint with the relevant data protection authority of your habitual residence, your place of work, or the place of the alleged infringement/violation of your rights. This link will redirect you to the European Data Protection Board website with an up-to-date list of all European Economic Area Data Protection Authorities: The UK authority, the ICO, can be reached here:

International Data Transfers. By using our Services you understand that your personal information is transferred to countries outside of the EEA and UK, and notably to the United States, which are not deemed by the European or UK Commission to provide an adequate level of personal information protection. We have implemented measures to protect your personal information, including contractual terms such as the European Commission-approved Standard Contractual Clauses and their UK equivalent. You can obtain a copy of these terms by contacting us as indicated in Section 15., Contact Us.